SOCIAL MEDIA FRAMING OF DOMESTIC VIOLENCE AGAINST MEN AND ITS INFLUENCE ON AFFECTIVE ATTITUDE OF MARRIED INDIVIDUALS IN OGUN STATE, NIGERIA

Abstract

Social media presentation of domestic violence against men perpetuates the myth that men cannot be victims of domestic violence and assented to spiral of silence among victims. Based on this, researchers examined the influence of social media framing of domestic violence against men on affective attitude of married individuals in Ogun State, Nigeria. Researcher used survey research design with questionnaire as instrument of data collection to elicit responses from 813 young couples out of the 3060 registered couples in the three senatorial districts which are Abeokuta South, Yewa South and Sagamu in Ogun State that constitutes the population of the study. The researcher pinned the study on framing and cultivation theories postulations. The study found out that increased social media framing of domestic violence against men using thematic/episodic/attribution of blame frame, human interest frame, conflict frame, and economic frame lead to increase in married individuals-' affective disposition towards domestic violence against men. The use of morality frame while narrating domestic violence on social media is thereby recommended.